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a taste of our thinking...
responding to recession
go on, have it, free, on us..
we are...
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...a qualitative market research, brand planning, idea generation and communications consultancy based in the United Kingdom. Which means that we are a thinking company, and our job is to help organisations find creative and effective ways of communicating with real people, in the real world. Ways which build your business and provide people with genuine benefits they value.
...Josephine Shaw and Victoria McKeegan. We have worked with many blue chip companies during careers which have included Board Level Account Planning at major international ad agencies, media planning in Australia, and running succesful research companies.
...offering our complementary talents, our vision and our belief in the potential of change based on truth. In the possible. Using techniques which have proved their worth, alongside cutting edge approaches we invented. Check the 'We Offer' page for more.
...committed to a level of care and attention in our work that you may not have come across before. 'Hand crafted research' means each project is very personal, cared about, unique. And we promise you'll notice.
where should qualitative research be going in 2010 - and beyond?
how to stay standing in a new brand landscape -
read our thinking here...
after the affair... a guide for banks
if you buy or use qual take our 5 minute survey and tell us what you want from us...
how the banking industry can restore trust - and it's not how you think...
...you get
researching your pack design
the place where your customer unavoidably meets your brand - make it count with timely qualitative research.
clear, powerful and practical answers to the questions you are facing.
